Be the Wall is a home-grown social marketing campaign that asks parents to be clear, firm and consistent when it comes to their teens and alcohol. DFCC knows that most Charlotte County parents are adamantly against underage drinking because each year, teens tell us they know their parents strongly disapprove or disapprove of this behavior on survey results. However, teens still report that their home or a friend’s home is the number one location for their drinking behavior. Be the Wall asks parents to:
For more information about Be the Wall, visit www.bethewall.org.