Be the Wall is a home-grown social marketing campaign that asks parents to be clear, firm and consistent when it comes to their teens and alcohol. DFCC knows that most Charlotte County parents are adamantly against underage drinking because each year, teens tell us they know their parents strongly disapprove or disapprove of this behavior on survey results. However, teens still report that their home or a friend’s home is the number one location for their drinking behavior. Be the Wall asks parents to:

  • Dump old liquor supplies that teens say they most frequently access.
  • Keep beer and wine supplies supervised.
  • Enforce consequences, should their teen get caught using alcohol.
  • Talk to the parents of other teens to make sure they understand your no-drinking rules.
  • Make sure your teen is where they say they are going to be.

For more information about Be the Wall, visit